Privacy Policy - Mellume Eyewear

Last Updated: 2026

1.Introduction

Mellume Eyewear (“we”, “us”, “our”) operates the website https://mellumeeyewear.com. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, submit business inquiries, request eyewear samples or browse our wholesale eyewear collections. This policy complies with the EU GDPR and California CCPA regulations.

By accessing and browsing our website, you fully agree to our data processing rules described in this policy. If you disagree with any clauses, please stop using our site immediately.

2.Personal Data We Collect

2.1 Information You Voluntarily Submit

Inquiry form data: Company name, your full name, email address, WhatsApp/phone number, purchasing demands, custom eyewear requirements, target MOQ.
Sample & bulk order data: Delivery address, business information, payment records, selected eyewear models.
Private catalog login data: Username and login records for locked customer catalog access.
Blog comment data: Your name, email and website address if you leave comments on our news articles.

2.2 Automatically Collected Technical Data

Device information: IP address, browser type, screen resolution, operating system.
Website behavior data: Visited pages, stay duration, click paths, entry and exit pages.
Cookie tracking data, detailed in Section 5.
Image metadata: Uploaded photos may contain EXIF GPS location data which can be extracted by visitors. We suggest removing location information before uploading any pictures.

3.How We Use Your Personal Data

We will never sell or rent your personal information to third parties for commercial marketing. Your data is only used for legitimate business purposes:

Store your comment information via cookies to auto-fill forms for your next visit.

1.Reply to your OEM/ODM wholesale inquiries, sample requests and technical questions about frames, lenses and relevant certifications.

2.Send quotations, product catalogs, factory qualification documents (FDA, BSCI, TUV) and production schedule updates via email or WhatsApp.

3.Arrange sample production, bulk order production, logistics delivery and after-sales service.

4.Analyze website traffic via Google Analytics to optimize product pages, blog content and user experience.

5.Block spam, fraud and abnormal malicious access to ensure website security.

4.Third-Party Data Sharing

We only share necessary data with trusted service partners to support our business operation:

Logistics suppliers: Only delivery address information for sample and bulk shipment.
Payment service providers: Transaction data for order settlement.
Google Analytics: Anonymous traffic data without identifiable personal information.
Hosting & website maintenance providers: Basic server data for site security maintenance.

All third-party partners are bound by data protection agreements and cannot reuse your data for irrelevant marketing. We will never share your contact information with eyewear competitors.

5.Cookies & Local Storage

Our website uses cookies to improve your browsing experience:

Temporary session cookie: A non-personal cookie to confirm your browser supports cookies, deleted after you close the browser.
Login cookies: Credentials for private catalog access are stored for 2 days; the login status will last 14 days if you tick “Remember Me”. All login cookies will be cleared after you log out.
Editor cookie: A 1-day cookie saves your draft article ID without any personal data when you edit content.
Embedded content cookies: Our news pages may contain embedded videos, images and widgets from external platforms. These third-party websites will set their own cookies, governed by their separate privacy policies.

You may disable cookies in your browser settings, but some website functions such as inquiry forms and private catalog access may fail to work normally. Our cookie consent pop-up allows you to accept or reject non-essential tracking cookies freely.

6.Embedded Third-Party Content

Our product and news pages may include embedded media such as external images, videos and social media widgets. Interacting with these embedded elements is equivalent to visiting the original third-party website, whose independent privacy policy applies to your behavior.

7.Your Legal Rights (GDPR & CCPA)

If you are a resident of the European Economic Area or California, you have the following free legal rights:

Right to access: Request a full copy of all personal data we store about you.
Right to rectification: Correct inaccurate company, contact or order information.
Right to erasure: Request full deletion of all your personal data if no ongoing orders or legal storage obligations exist.
Right to restrict processing: Stop us from using your data for marketing or analytics.
Right to data portability: Receive your inquiry and order data in readable electronic format.
Right to object: Opt out of all non-essential data tracking at any time.

To submit a data request, please email us at social@mellumeeyewear.com. We will respond within 30 working days.

8.Data Storage & Security

All personal data is stored on encrypted secure hosting servers. We adopt firewalls, access encryption and regular security updates to prevent unauthorized data leakage, loss or tampering.

We only retain your data within the required period:

Cookie data: Follow the retention time specified in Section 5

Business inquiry records: 3 years after the last communication

Sample and bulk order records: 5 years for accounting and after-sales service

9. Minors Policy

Our website serves B2B wholesale clients aged 18 and above. We do not intentionally collect personal data from minors under 18. If you find we hold information of minors, please contact us for immediate deletion.

10. Policy Updates

We may revise this Privacy Policy to comply with updated laws or business adjustments. All revisions will be posted on this page with an updated date. Your continued use of the website after updates means you accept the revised policy.

11. Contact Information

If you have questions about this Privacy Policy or personal data requests, please submit messages via our Contact Us page or email us directly: social@mellumeeyewear.com